Vaseline

Vaseline is ubiquitous, but seen as outdated and uninspired. To breathe new life into the 150+ year old company, we launched a social campaign positioning petroleum jelly as an icon of modern-life hack culture.

Case Study Video

Life Hack Legend Origin Stories

We’re honoring petroleum jelly pioneers by sharing the (fictional) tales of their Eureka moments.

Hack or Cap Challenge

See for yourself whether Vaseline life hacks are the real deal or not.

Hall of Hacks

After you’ve thrown Vaseline at the wall to see what sticks, we’re letting you vote on which of the wildest Vaseline hacks deserve a place in our virtual museum.