Popular navigation apps prioritize efficiency, leaving no room for adventure. We’re reimagining how technology can facilitate exploration.
Manifesto
OOH
We’re connecting with travelers mid-trip to remind them the open road is for wonder.
Social
To win hearts and minds, SideQuest will take to Instagram.
Updated Branding
Navigation is evolving, so Mapquests brand identity will follow suit.
App
AD: Alex Ward, XD: Ryan Schork