Clue

To boost sales of Clue at Barnes & Noble, we needed to help people fall in love with the classic board game again. Clue had been superficially updated many times to try to stay relevant, but at the core, the game is unmistakably old:

Humans have been solving murder mysteries as long as we’ve been around.

OOH

Clue takes one hour to play, but if we’re really being honest, the same game’s been going on since we discovered fire.

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On the top true crime podcasts on Spotify, we’re dishing out our own share of the macabre.

Historical Summaries in Barnes & Noble

The shorter, grislier version of CliffsNotes

Murder at the Met Exhibition

Experience artifacts from history’s most heinous acts

AD: Monica Bains, Maria Easton, Jynnelle Smith, ST: Alyssa Young, CW (2nd): Callum Leitenberg